target audience

Target Audience

• a particular group at which a product such as a film or advertisement is aimed.

Comedy: the target audience for a comedy has a very wide range. it is mainly targeted at people who want to laugh. however, if the humour is of a mature scale it can be targeted at adults in order to understand and be appropriate for the audience.
Horror: the target audience for a horror is mainly age restricted. due to the content of a horror be typically frightening it means that younger people wouldn't be appropriate. I think with horrors you also have to enjoy being frightened otherwise it wouldn't attract you. therefore the target audience would usually be people of a mature age with that genre being particularly interesting.
Action: the typical target audience for an action film would stereotypically be males. due to some of the gruesome and violent content of an action film it would occasionally be adult males. action film usually contain a lot of violence which is stereotypically preferred by males. however, if the action film also contains romance it would attract both genders but still have age restrictions.
Drama: the target audience for a drama is very broad. despite there mainly being age restrictions resulting in it mainly being an adult genre. dramas usually have to contain another genre in order for it to have a specific target audience, for example, if it is a romance drama the target audience will mainly women and if it is an action drama it will target males.
Romance: the target audience for a romance would stereotypically be females and depending on the content it would usually be adult women as romances can contain some scenes that may be deemed unappropriated.

My Own Film: the genre of my film opening is more thriller/ drama therefore the target audience for my film would be very broad. due to the content of a typical thriller there would be age restrictions therefore meaning the main target audience would be adults. to attract the target audience we wouldn't reveal very much of the film and include a lot of shock factor and cliff hangers in the trailers to intrigue the viewer and make them ask questions. this would them mean that they would want the questions to be answered and watch the film.